PARIS (Reuters) – Barbadian singer Rihanna has unveiled her new trend model with Louis Vuitton proprietor LVMH, a uncommon transfer by the French group to arrange a label from scratch because it faucets into hovering demand for movie star collaborations within the luxurious world.

FILE PHOTO: Solid member Rihanna poses for photos as she arrives for the European premiere of Ocean’s eight in London, Britain June 13, 2018. REUTERS/Simon Dawson/File Picture

Fenty – after the “Umbrella” hitmaker’s full title, Robyn Rihanna Fenty – will construct on the singer’s present three way partnership in cosmetics with LVMH, with a full vary of clothes, sneakers and equipment.

“My trend…

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