(Reuters) – A David and Goliath battle is brewing within the enterprise of promoting prescription medicines for pets, pitching veterinarians towards on-line giants transferring into this profitable nook of the rising marketplace for animal provides.

Future Brown, Dr. Katie Buss, and Kingsley household pose with puppies on the Kings Veterinary Hospital in Loveland, Ohio, U.S., on April 26, 2019. Image taken on April 26, 2019. Courtesy Jennifer Blodgett/Kings Veterinary Hospital/Handout by way of REUTERS

People spent $72.56 billion final yr on their pets, based on American Pet Merchandise Affiliation. Prescribed drugs have been anticipated to account for over…

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